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Role

Company

Project Overview

Project Manager - Web & Technical Development

TeamX BBDO India - Mercedes-Benz

TeamX, a global marketing agency formed by BBDO, leads all marketing and advertising activities for Mercedes-Benz in 40+ countries. As Project Manager for Web & Technical Development, I was responsible for designing and implementing digital experiences that reflected the brand's luxury positioning while meeting the practical needs of Indian car buyers.

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This role required balancing Mercedes-Benz's global brand standards with local market requirements, coordinating across multiple teams, and delivering solutions that would scale across dozens of dealership websites.

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Tools: Jira | Figma | Adobe Experience Manager (AEM) | GA4 | Asana | Adobe Creative suite 

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Car Models Launched
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Dealership Websites
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Engagement Increase
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Website Traffic Growth
Challenge & Approach

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  • Creating consistent digital experiences across 35+ independent dealership websites
     

  • Supporting rapid launch cycles for 10+ new car models
     

  • Maintaining Mercedes-Benz's premium brand standards while localizing for the Indian market
     

  • Improving user engagement and conversion in a highly competitive luxury automotive segment

The Challenge

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  • Established a scalable design system framework aligned with global Mercedes-Benz brand guidelines

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  • Conducted user research to identify engagement opportunities and pain points in the car buying journey

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  • Adopted an agile workflow with cross-functional teams including developers, SEO specialists, and stakeholders

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  • Implemented iterative design and testing cycles to refine features and optimize performance

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The Approach

Key Features & Solutions
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Scalable UI System

Designed a comprehensive design system that maintained Mercedes-Benz's premium aesthetic while allowing for efficient deployment across 35+ dealership websites, ensuring brand consistency at scale.

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Interactive Car Configurator
Developed an intuitive configurator enabling users to customize their Mercedes-Benz in real-time, exploring colors, interiors, and features resulting in deeper product engagement.
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Finance Calculator

Created a transparent finance calculator helping potential buyers understand pricing, EMI options, and ownership costs, reducing purchase barriers and building trust.

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AMG Digital Revamp

Redesigned AMG's digital presence with bold, performance-focused design elements and interactive features that captured the sub-brand's high-performance identity and strengthened its market position.

Visual Design Showcase
Impact & Results
User Engagement​

  • 30% increase in user engagement through interactive features

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  • Higher time-on-site and deeper product exploration

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  • Improved lead quality from finance calculator and configurator usage

Business Growth

  • 20% increase in website traffic through optimized IA and SEO

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  • Successfully supported 10+ car model launches

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  • Strengthened AMG's digital brand presence and market positioning

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