top of page
Design & Product Work
UX · Product Design · Content
A collection of my projects across UX, product design, writing, and research where I focus on solving real problems with clarity and empathy.
Mercedes-Benz India - Digital Experience Design
(Web Development, UI/UX Design, Project Management)
Designed and managed Mercedes-Benz India's digital ecosystem across 35+ dealership websites, delivering interactive features and scalable UI systems that increased engagement by 30% and traffic by 20%.
Designed and managed Mercedes-Benz India's digital ecosystem across 35+ dealership websites, delivering interactive features and scalable UI systems that increased engagement by 30% and traffic by 20%.
Predicting AI Ethics Crises in Healthcare
(UX Research, Ethical Design, AI/ML Ethics, Academic Project)
Applied moral psychology theory to predict public backlash in AI healthcare systems. Developed an ethical UX framework to help companies anticipate moral outrage before launching AI-generated health content and patient data features.
Applied moral psychology theory to predict public backlash in AI healthcare systems. Developed an ethical UX framework to help companies anticipate moral outrage before launching AI-generated health content and patient data features.
Indeed - UX Heuristic Evaluation
(UX Research, Usability Analysis, Student Project)
As part of my User Research & Strategy class, I conducted a heuristic evaluation of Indeed’s job application process to identify usability issues and improve navigation, accessibilit
As part of my User Research & Strategy class, I conducted a heuristic evaluation of Indeed’s job application process to identify usability issues and improve navigation, accessibilit
Groupon - Ethical UX Rewrite
(UX Writing, Content Strategy, Dark Pattern Fix)
Redesigned Groupon’s unsubscribe flow by removing dark patterns and rewriting the interface to prioritize user clarity, honest choices, and ethical decision-making.
Redesigned Groupon’s unsubscribe flow by removing dark patterns and rewriting the interface to prioritize user clarity, honest choices, and ethical decision-making.
Organic & Natural – Product & UX Strategy
(Product Design, UX Strategy, Brand Development)
Designed user interfaces and brand identity for an organic lifestyle marketplace, enhancing user engagement and optimizing demand generation strategies.
Designed user interfaces and brand identity for an organic lifestyle marketplace, enhancing user engagement and optimizing demand generation strategies.
Trader Joe’s – User Research & Persona Development
(UX Research, User Personas, Behavioral Analysis, Student Project)
For my User Research & Strategy class, I led field research and persona creation for Trader Joe’s online shopping experience, uncovering user behaviors and pain points to optimize digital engagement.
For my User Research & Strategy class, I led field research and persona creation for Trader Joe’s online shopping experience, uncovering user behaviors and pain points to optimize digital engagement.
Authenticook – UX/UI Design for a Food Platform
(UX/UI Design, Responsive Web Design, Interaction Design)
Designed a culturally immersive food experience through an engaging UX/UI redesign, making Indian culinary traditions accessible to global audiences.
Designed a culturally immersive food experience through an engaging UX/UI redesign, making Indian culinary traditions accessible to global audiences.
National Geographic Traveller India – Website Redesign
(UI/UX Design, Interaction Design, Content Strategy)
Revamped National Geographic Traveller India’s website with a user-centric design, integrating storytelling, multimedia, and interactive elements to boost engagement.
Revamped National Geographic Traveller India’s website with a user-centric design, integrating storytelling, multimedia, and interactive elements to boost engagement.
Unlabel - A Social Impact Workshop on Self-Esteem
(Social Design, Research, Workshop Development, Student Project)
For my final-year project, I designed UNLABEL, a social workshop and awareness campaign addressing appearance-based stereotypes in adolescence. Through collaboration with schools, psychologists, and educators, I developed interactive toolkits, awareness videos, and posters to help teenagers navigate self-esteem challenges.
For my final-year project, I designed UNLABEL, a social workshop and awareness campaign addressing appearance-based stereotypes in adolescence. Through collaboration with schools, psychologists, and educators, I developed interactive toolkits, awareness videos, and posters to help teenagers navigate self-esteem challenges.
Pop Soda - Branding & Packaging Design
(Graphic Design, Packaging, Branding Strategy)
Created a bold, playful brand identity and packaging design for Pop Soda, merging vibrant pop-art visuals with strategic branding.
Created a bold, playful brand identity and packaging design for Pop Soda, merging vibrant pop-art visuals with strategic branding.
Earth’s Best - Cultural Packaging Design
(Graphic Design, Packaging, Market Research)
Designed culturally resonant product packaging for Earth’s Best organic smoothies, blending international standards with Indian market insights.
Designed culturally resonant product packaging for Earth’s Best organic smoothies, blending international standards with Indian market insights.
bottom of page