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Featured Projects
work
AthElite.tech - Sports-Focused CRM Platform Redesign
(Product Design, UX/UI Design, Information Architecture, Design Systems, AI-Assisted Design)
Led the Phase 1 redesign of a sports-focused CRM platform, starting with its Academy Admin experience. Simplified a complex, developer-led interface by restructuring the information architecture, streamlining booking and operational workflows, and designing a consistent dashboard and reusable UI components. Delivered an interactive prototype within a 45-day engagement using Figma, Claude Design, and Claude Code, establishing a scalable design foundation for future product expansion.
Led the Phase 1 redesign of a sports-focused CRM platform, starting with its Academy Admin experience. Simplified a complex, developer-led interface by restructuring the information architecture, streamlining booking and operational workflows, and designing a consistent dashboard and reusable UI components. Delivered an interactive prototype within a 45-day engagement using Figma, Claude Design, and Claude Code, establishing a scalable design foundation for future product expansion.
Gear Advisor - AI-Powered Ski Equipment Decision Agent
(Vibe Coding, UX Design, AI Agent Design, Product Design)
Designed an end-to-end AI decision agent that acts as a neutral broker for high-value ski equipment purchases. Conducted 6 user interviews, built 3 behavioral personas, and shipped a working browser plugin with live Claude API integration using Kiro and Figma Make, validating AI behavioral principles like anti-sycophancy in a real browser environment.
Designed an end-to-end AI decision agent that acts as a neutral broker for high-value ski equipment purchases. Conducted 6 user interviews, built 3 behavioral personas, and shipped a working browser plugin with live Claude API integration using Kiro and Figma Make, validating AI behavioral principles like anti-sycophancy in a real browser environment.
Mercedes-Benz India | Website Experience
(UX Direction, Web Experience, Digital Delivery)
Led cross-functional delivery and guided UX and visual direction for Mercedes-Benz India's digital ecosystem, spanning 10 vehicle model pages and 34 dealership websites. Helped create consistent, premium web experiences while improving delivery efficiency by 20% and supporting a 20% increase in website traffic.
Led cross-functional delivery and guided UX and visual direction for Mercedes-Benz India's digital ecosystem, spanning 10 vehicle model pages and 34 dealership websites. Helped create consistent, premium web experiences while improving delivery efficiency by 20% and supporting a 20% increase in website traffic.
R U Ready? - AI-Powered Student Wellness Platform
(UX Design, AI Agent Design, User Research, Behavioral Design)
Led end-to-end UX design process: conducted 12 user interviews, developed personas and journey maps, and iterated from paper prototypes to high-fidelity designs. Designed AI companion "Harry" using behavioral primitives framework, validated through usability testing
Led end-to-end UX design process: conducted 12 user interviews, developed personas and journey maps, and iterated from paper prototypes to high-fidelity designs. Designed AI companion "Harry" using behavioral primitives framework, validated through usability testing
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