top of page
Purposeful UX. Thoughtful UI. Strategic impact.
I turn ideas into experiences that resonate. With 5+ years in design, I’ve worked across branding, web, packaging, and interactive products, shaping concepts into user-focused solutions.
I specialize in UI/UX design, creating intuitive, visually clear interfaces that meet user needs. My work blends research, design thinking, and attention to detail to craft seamless digital experiences.
I’m passionate about simplifying complexity and building experiences people love
Featured Projects
work
R U Ready? - AI-Powered Student Wellness Platform
(UX Design, AI Agent Design, User Research, Behavioral Design)
Led end-to-end UX design process: conducted 12 user interviews, developed personas and journey maps, and iterated from paper prototypes to high-fidelity designs. Designed AI companion "Harry" using behavioral primitives framework, validated through usability testing
Led end-to-end UX design process: conducted 12 user interviews, developed personas and journey maps, and iterated from paper prototypes to high-fidelity designs. Designed AI companion "Harry" using behavioral primitives framework, validated through usability testing
Mercedes-Benz India - Digital Experience Design
(Web Development, UI/UX Design, Project Management)
Designed and managed Mercedes-Benz India's digital ecosystem across 35+ dealership websites, delivering interactive features and scalable UI systems that increased engagement by 30% and traffic by 20%.
Designed and managed Mercedes-Benz India's digital ecosystem across 35+ dealership websites, delivering interactive features and scalable UI systems that increased engagement by 30% and traffic by 20%.
Organic & Natural – Product & UX Strategy
(Product Design, UX Strategy, Brand Development)
Designed user interfaces and brand identity for an organic lifestyle marketplace, enhancing user engagement and optimizing demand generation strategies.
Designed user interfaces and brand identity for an organic lifestyle marketplace, enhancing user engagement and optimizing demand generation strategies.
National Geographic Traveller India – Website Redesign
(UI/UX Design, Interaction Design, Content Strategy)
Revamped National Geographic Traveller India’s website with a user-centric design, integrating storytelling, multimedia, and interactive elements to boost engagement.
Revamped National Geographic Traveller India’s website with a user-centric design, integrating storytelling, multimedia, and interactive elements to boost engagement.
Predicting AI Ethics Crises in Healthcare
(UX Research, Ethical Design, Healthcare UX, Academic Project)
Applied moral psychology theory to predict public backlash in AI healthcare systems. Developed an ethical UX framework to help companies anticipate moral outrage before launching AI-generated health content and patient data features.
Applied moral psychology theory to predict public backlash in AI healthcare systems. Developed an ethical UX framework to help companies anticipate moral outrage before launching AI-generated health content and patient data features.
Indeed - UX Heuristic Evaluation
(UX Research, Usability Analysis, Student Project)
As part of my User Research & Strategy class, I conducted a heuristic evaluation of Indeed’s job application process to identify usability issues and improve navigation, accessibility, and user engagement using Jakob Nielsen’s heuristics.
As part of my User Research & Strategy class, I conducted a heuristic evaluation of Indeed’s job application process to identify usability issues and improve navigation, accessibility, and user engagement using Jakob Nielsen’s heuristics.
Groupon - UX Rewrite
(UX Writing, Content Strategy, Dark Pattern Fix)
Redesigned Groupon’s unsubscribe flow by removing dark patterns and rewriting the interface to prioritize user clarity, honest choices, and ethical decision-making.
Redesigned Groupon’s unsubscribe flow by removing dark patterns and rewriting the interface to prioritize user clarity, honest choices, and ethical decision-making.
Trader Joe’s – User Research & Persona Development
(UX Research, User Personas, Behavioral Analysis, Student Project)
For my User Research & Strategy class, I led field research and persona creation for Trader Joe’s online shopping experience, uncovering user behaviors and pain points to optimize digital engagement.
For my User Research & Strategy class, I led field research and persona creation for Trader Joe’s online shopping experience, uncovering user behaviors and pain points to optimize digital engagement.
Authenticook – UX/UI Design for a Food Platform
(UX/UI Design, Responsive Web Design, Interaction Design)
Designed a culturally immersive food experience through an engaging UX/UI redesign, making Indian culinary traditions accessible to global audiences.
Designed a culturally immersive food experience through an engaging UX/UI redesign, making Indian culinary traditions accessible to global audiences.
Unlabel – A Social Impact Workshop on Self-Esteem
(Social Design, Research, Workshop Development, Student Project)
For my final-year project, I designed UNLABEL, a social workshop and awareness campaign addressing appearance-based stereotypes in adolescence. Through collaboration with schools, psychologists, and educators, I developed interactive toolkits, awareness videos, and posters to help teenagers navigate self-esteem challenges.
For my final-year project, I designed UNLABEL, a social workshop and awareness campaign addressing appearance-based stereotypes in adolescence. Through collaboration with schools, psychologists, and educators, I developed interactive toolkits, awareness videos, and posters to help teenagers navigate self-esteem challenges.
Pop Soda – Branding & Packaging Design
(Graphic Design, Packaging, Branding Strategy)
Created a bold, playful brand identity and packaging design for Pop Soda, merging vibrant pop-art visuals with strategic branding.
Created a bold, playful brand identity and packaging design for Pop Soda, merging vibrant pop-art visuals with strategic branding.
Earth’s Best – Cultural Packaging Design
(Graphic Design, Packaging, Market Research)
Designed culturally resonant product packaging for Earth’s Best organic smoothies, blending international standards with Indian market insights.
Designed culturally resonant product packaging for Earth’s Best organic smoothies, blending international standards with Indian market insights.
bottom of page